How To Become A Data-Feed Super Affiliate
I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with data-feed sites.
The program that I manage offers a product feed, and I get a chance to see a sad picture of many good affiliates wasting their potential.
Here is my advice from the affiliate manager's perspective.
Whenever you join (or think bout joining) a program, you need to look for two things:
- Temporary or permanent opportunities
- Flaws of a merchant
Here is an example of an opportunity that was created by an outside factor.
Recently, we got removed from the Yahoo index because of a penalty. I have no idea when (or if) we will get included back in, but I do know that it makes one decision much easier for our affiliates.
Judging by the numerous posts on various SEO-related message boards, it looks like Google and Yahoo use very different algorithms to rank pages. So for any given site, you have a choice to make. You can optimize for Yahoo, for Google, or for both.
Since Yahoo and Google use different algorithms, it is going to be hard to optimize the same set of pages for both of those engines at the same time, unless you employ heavy cloaking. And the way I see it, for an affiliate, it is better to appear high on one search engine than to appear low on both of them in an attempt to optimize for different algorithms at the same time.
Imagine that you are one of our affiliates. Given the information I just told you, shouldn't you concentrate on Yahoo for that data-feed site that is being used to promote our products?
Why spend (at least) half of your time and resources on optimizing for Google when you know that we are nowhere to be found in Yahoo?
You have to have an extremely well linked and optimized site to get ahead of the merchant for the exact product-name search terms. The merchant is your biggest obstacle when it comes to the search engine traffic. So if there is a route that lets you get around that obstacle - take it!
Most of our well-performing affiliates did just that. Either intentionally or unintentionally, they ended up making much more money by appearing high in Yahoo results, while not being ranked high in Google.
So on a practical side of things, here is what you should do.
For your existing merchants, check if they are removed from the index in any of the major search engines, and if they are, then start reading and implementing SEO tips for that particular engine.
And if you are thinking about joining a program and can't decide between several merchants, then check if any of them is not in the index of either Yahoo or Google. If you find a merchant like that - drop everything else you are doing and jump on that program.
As far as theory goes, this was just a simple, but specific example of what you should look for to make your efforts pay off. There are many different opportunities to get ahead in existing programs with data-feed sites; you just have to look for them.
Now, let's talk about flaws of merchants and how you can exploit them to make more money and help consumers at the same time.
I will give another specific example, but you should be able to apply this concept to many different programs.
Our site has one huge structural flaw: we only list products by product-oriented categories.
In other words, there is no way to navigate our site by a specific occasion or by the purchasing intent of a visitor.
You can follow a path like:
widgets -> wooden widgets -> red wooden widgets
This setup works fine for some type of shoppers, but is a complete turn-off for others.
And the problem is that most affiliates simply mirror the catalog structure of a merchant according to their feed.
But if you structured your site to list widgets as:
- widgets for birthdays
- widgets for girlfriends
- widgets for those who are over 50
- the Independence Day widgets etc.
then you would attract different type of shoppers. You would no longer compete with the merchant, but instead you would complement them.
A visitor who is looking for a gift for his 50-something friend and has no idea that a red wooden widget would be perfect, will not travel down the path laid out by our catalog. So if he gets to our home page, we simply lose a sale. And if your data-feed-based site follows the same structure - you lose as sale as well.
Also, since the visitor does not know that he really wants a red wooden widget, he we not use those keywords while searching for a present on the search engines.
But if you attracted that visitor to your site, presented him with ideas for older friends' birthday gifts and guided him to that specific widget's page - then we would make a sale, you would make a commission, and the visitor (turned customer) would get his present with much less searching around. Everyone wins.
Such approach takes more work than simply cloning the merchant's site with a feed, but affiliates who actually do something to complement merchant instead competing with them make a lot more money. After all, if you create a copy of a merchant's site - you are not only competing with the merchant, you are also competing with all of their affiliates that use the same feed in the same way.
Konstantin Goudkov manages an affiliate program with a merchant
that carries 2500+ gifts. If you enjoy working with companies
that treat affiliates like valued partners then be sure to
check us out.
You can find more information about our program at:
Affiliate Product Reviews - An Ultimate Selling Tactic
If you truly want to generate sales, one great way to do so is to create separate web pages for each of your affiliate products and include reviews of each product. Pictures, of course, speak a thousand words, and a picture of each product is very important to closing the sale.
Capitalizing On The Autosurfing Craze
You've heard about it in recent months, and its popularity seem to grow in leaps and bounds with each passing day.Paid to surf programs have been on the rise and with the monetary promises that have become the stalwart of their systems, more and more people are joining the bandwagon.
Affiliate Marketing is a Brilliant Way to Begin On-line Marketing
Affiliate Marketing is a brilliant way to begin earning on the Internet, for those of us who haven't as yet got our own products.
To make money in life, in business, you need to market something, a book, a car, a computer, yourself or whatever.
Affiliate Programs... Whos Really Making The Money?
There will be a million and one affiliates out there who will tell you that the affiliate program they promote is going to be the best one for you.But have you considered who is really making the money and who gains the most out of affiliate programs.
Affiliate Marketing - How Ezine Ads Explode your Online Profits
So we're looking at E-zine advertising. Just a quick overview - ezines are basically email newsletters, but most don't redirect to a site, they just leave the full text content in the email.
5 Tips If You Want To Be A Reseller
If you are planning to be a reseller for a product or many products, here are five great tips you can use for your own! A good way to source for quality products with great demand is to purchase a yearly (or even lifetime!) access to membership websites dedicated to resale rights. These membership sites offer products such as E-books, software, templates, and audio/video with resale rights.
Affiliate Marketing: An Online Marketing Strategy
Everybody it seems can make money online. The simplest way perhaps is to make money online through affiliate marketing.
Why Building Affiliate Websites Are the Way to Go
It seems that everybody is into making money online these days. By far, the largest market place in the world is right there in front of you within the cyber world of the internet.
The Lucrative Power of the Digital Era - Info Marketing
There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off.
High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all.
Top 3 Things All Affiliate Marketers Need To Use
Every affiliate marketer is looking for exactly what allows those truly successful markets to make the big affiliate paychecks. It seems at times to be almost a magic formula! It is not.
The Many Benefits Of Affiliate Programs
Throughout the coming weeks, I am going to thoroughly cover the intricacies of making money online through affiliate programs. Consider this as an online course that is aimed for your benefit.
High Earning Affiliate Is It Possible?
Affiliate Program have exploded on the internet. Thousand of people join them every day.
JV and Grow Rich
To illustrate the concept of arranging simple joint ventures that can lead to exciting new business opportunites, I am including a short story and correspondence that led me down a grand path to a very successful deal that involves one of the most successful personal and financial achievement books ever written, not to mention partnering with a living legend.To start things off, in early July of 2002 I read "Think and Grow Rich" by Napoleon Hill for the first time in my 36 years of existance on this spinning orb of madness.
Your Own Affiliate Program
What better avenue to drive high quality and targeted traffic to your website than through your very own affiliate opportunity!Plus, you have dozens and dozens of other marketers promoting YOUR wares at no startup cost to you, and on top of your own promotional efforts.Another positive is that it is a win-win situation.
What Is Affiliate Marketing?
Affiliate marketing refers to the promotion of products or services through affiliates. Affiliates are usually other webmasters and ezine editors who choose to act as sales people on behalf of their principals for a commission on every sale.
Looking For An Affiliate Internet Marketing Tip?
Here's a few affiliate Internet marketing tips that can help you earn extra
money for little effort on your part. Do you currently have a web site that sells products? If you do, developing an affiliate program may be the opportunity you are looking for.
5 Strategies to Boost Your Affiliate Sales
Are you promoting affiliate products?This article will show you 5 strategies to boost your Affiliate Sales, so make sure you read it and put in practice what I'm about to reveal you.The KEY to affiliate marketing is to take action!1.
Affiliate Marketing - My Best Decision
When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be.
Choosing An Affiliate Marketing Program
If you are new to affiliate marketing, you are probably overwhelmed with the number of programs available out there for you to join and promote. This article will provide a guideline to help you choose the right affiliate program for yourself.