How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams
If you work with clients, at some point in your career,
you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"
Now, you and I both know this question isn't totally
relevant, even if you provide services like I do. Because it
doesn't really matter how much I charge per hour. What the
client really wants to know is, "How much is this going to
But they don't want to pay some astronomical hourly fee,
either. They want to feel like you put some effort into
So what you really need to know is, "How much is it worth to
this client to have this problem solved?"
Sure, I could quote an hourly rate. But usually I don't.
They'd be shocked. Because I've been doing what I do for
about 30 years, so I can often write a brochure in "record
time," which wouldn't pay me enough to stay in business.
So I don't charge an hourly rate. I charge for my "smarts"
-- my knowledge and experience. And if the project rate is
within the client's budget, they're willing to pay it.
But how'd you like to get out of the piecework business
altogether? I know I would!
That's why lots of people take the risk of commissioned
sales. That is, they sell something and then get paid a
commission--no salary. And some programs, like Mary Kay,
are two-tier commissioned sales--meaning you get commissions
on what YOU sell AND you get commissions on what your
"downline" sales force sells.
So you and your underlings go out and beat the pavement,
looking for new and returning customers to sell makeup to.
You also keep your eye out for more sales reps who want to
join your team, too. You'd never think of advertising your
product in the newspaper, would you? No, because Mary Kay is
Well, the online world of marketing has taken this a little
farther. It's called affiliate sales.
Some programs pay one-tier and some pay two-tier
commissions. It's basically the same as Mary Kay. But what's
different is that usually you're being paid for "electrons"
instead of makeup.
Someone writes an ebook that you decide to sell for them
through your website. You put it up in your store, and then
you forget it. Every once in awhile, someone buys it and you
get a commission. Maybe you've recruited others through your
affiliate link to sell the same product. They put it up on
their website and make sales. You get a commission every
time you sell the product AND every time your downline
affiliate sells the product.
AND you have the option to advertise the product using pay-
per-click campaigns on Google and Overture (and other
places). You write such a good ad that tons of people click
on it and visit your website. Because you have such a
terrific sales page for the product, let's say that half the
people buy it when they visit.
Now you're cookin'!
You also improve your search engine rankings--meaning you
do all the right things and every time someone searches on
your keywords, you come up on the FIRST PAGE of search
results. So more people visit your website.
And while they're there, they might buy something or not.
Or, they might see a Google ad that interests them and click
off to someone else's site.
You got it! You make money on that, too! And after awhile,
your website becomes your product.
Now you want to add more revenue streams to your business
(firing every difficult client you have and replacing that
revenue with something else...wouldn't that be great?!!?).
So you write your own ebooks or nifty little software
product that you can sell the same way you sell other
people's electronic products, as well as through an ezine. But this time YOU KEEP ALL THE MONEY. Because it's your product.
Unless, of course, you recruit affiliates to sell your
product for you. And who wouldn't? It gets your product out
to LOTS more people. So you have to pay them 40% of the
sales price. What does it cost you? Zip. Zero. Nada. It's
You did all the work up front, so you can collect the money
over and over and over as sales are made.
THAT'S PASSIVE INC0ME!
Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free.
Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to subscribe and claim your free special report.
Guaranteed Signups - Scams or FastTrack Growth?
One thing that seems to be cropping up in many online Forums (of which I am a member of a few) in recent months is Guaranteed Signups for various online Affiliate and MLM programs. It would appear from the trends in those discussions; that there is, to some extent, a lot of confussion about definition.
How To Evaluate An Affiliate Program
Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.
Why Top-earning Affiliates Have Their Own Domains And Websites
Many affiliate programs usually provide special web pages for their affiliates. This is one of the reasons why it may appear very strange, at first, that most top affiliates and the high earners from affiliate programs will most certainly always have their own websites, complete with their own domains specifically for promoting a certain affiliate program that they are involved in.
How To Profit From 2 Tier Affiliate Programs And Build A Sub-Affiliate Army In The Next 24 Hours
Before I get into depth with this article I first want you to have a good understanding of what a '2 Tier' affiliate program is and there advantages. Then from there I'll go on to explain how you can start recruiting Sub-Affiliate's by simply locating the Super-Affiliate's within your Niche market.
How To Attract Affiliates
One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate
Your Own Affiliate Program
What better avenue to drive high quality and targeted traffic to your website than through your very own affiliate opportunity!Plus, you have dozens and dozens of other marketers promoting YOUR wares at no startup cost to you, and on top of your own promotional efforts.Another positive is that it is a win-win situation.
Affiliates Need To Read Their Newspaper
Millions of people check the news everyday-- in the morning paper, online, and on the nightly news.But far too often affiliates do not find out what has occurred in affiliate marketing that day; this is important because affiliate marketing changes daily.
Affiliate Marketing Using Commission Junction
Affiliate Marketing is currently one of the most popular and lucrative business opportunities online. It is an agreement between the merchant, or the one with the product to sell, and the website owner or the affiliate, or the one who allows the use of his site to promote the merchant's product or service.
The Secret Shady Practices of Affiliate Marketing
You've probably heard it a hundred times..
Expanding Your Business With Affiliate Programs
Many people think that they can only get involved in e-commerce if they have a product or service of their own to sell -- or a lot of products and services to sell. But this simply isn't true.
5 Magical Steps For Creating A Profitably Potent Affiliate Program!
There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic and profits using the power of "super" affiliates.
Affiliate Programs - How to Pick the Solid Ones
This is very important, because your reputation is on stake here! Joining the wrong affiliate programs will only hurt your online business.First of all, it is almost impossible for you to collect adequate informations on those merchant companies.
The Affiliate Model - How To Make Money As An Affiliate
Affiliate programs are a very easy and effective way to make money on the Internet right? so how do they work?Essentially, affiliate programs are a way that you can promote other people's products and get paid a commission for promoting them. You can get paid to promote almost any type of product and service on the web.
5 Ways to Promote Affiliate Programs
After having chosen several programs to join, you probably realize that customers won't knock on your door - you have to come to them. By promoting your affiliate programs successfully, you build your own success!So what should you do to promote your affiliate programs? Here are five methods which have succeeded for millions and can succeed for you, if you choose to follow the same steps as those millions before you!#1 Create your own marketing affiliate program materials.
The Lucrative Power of the Digital Era - Info Marketing
There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off.
Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?
The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.
7 Ways To Increase Your Affiliate Commissions
Suppose you could launch an online business in the next ten
minutes? Suppose that this business did not require your
own website, dealing with customers, refunds, product
development or maintenance? This is the ideal world of
affiliate marketing.Made popular on the internet by Amazon.
Affiliate Product Reviews - An Ultimate Selling Tactic
If you truly want to generate sales, one great way to do so is to create separate web pages for each of your affiliate products and include reviews of each product. Pictures, of course, speak a thousand words, and a picture of each product is very important to closing the sale.
Affiliate Assets -- Discover the 3 Secrets That Will Turn Your Affiliate Link Into a Business
Your affiliate marketing business is just that ? a business. To be successful, you need to treat your business like a business and focus on growth.
Dont Even Think About Affiliate Marketing Until Youve Read This - Part 1
You've probably heard some of the affiliate success stories from across the internet. You've also probably heard of the diverse benefits of affiliate marketing.